Reading Chapter 6 has given me more in-depth knowledge on topics I had previously known about. I found it very interesting how much goes on behind the scenes for companies that are trying to grow on social media. While companies "want visitors to respond to each post" they "also seek higher levels of engagement through liking comments of others and making comments" of their own (Lipschultz 2021). Reading page 165 specifically made me think of interactions I see happening online everyday. Companies use "trendy" words and try to speak like they are human, and not a corporation. Social media has made these companies decide to speak informally and like they are our friend (probably to make us feel they are more "relatable"). I always found it to be cringe-worthy and very strange. It also highlights how social media has changed the landscape for things in the real world. Another interesting part to this reading was the statistics on social media i...